Working in tandem with other digital channels like email marketing and paid search, we can go where your customers are. Are your customers consuming media differently? Our programmatic campaigns are executed can be deployed on select devices or across all devices based on browser behavior, location, offline data/addressable activation, and first party data activation. Our media buying solutions include traditional media as well as CTV, Addressable, Mobile, Video, Display and Social.
The precision of digital with the impact of TV. Marketers can reach their ideal audience locally or nationwide based on consumer demographics, purchase behavior, financial profile, interests, online browsing behavior, location intelligence and more. Measured and optimized to true business outcomes ranging from online transactions to incremental foot traffic visits. CTV ads can be truly audience directed or the content can be shaped to meet individual campaign needs across the highest quality networks and shows.
The most customizable and scalable solution available to identify, reach and message specific households across any web connected device with any creative type. Access over 120 million address-level identity graphs to instantly activate digital campaigns utilizing 1st party data or curate unique household audiences by selecting from 700+ consumer data variables. Planning is easy with instant household and device counts and campaigns can be optimized to a broad range of desired outcomes. All complete with zip code +4 level reporting.
Deliver ads to the right audience based on location data at scale without sacrificing precision. Measure foot traffic visits across locations with real-time reporting on visit rates and visit lift from your campaigns. We use our own proprietary DMP for ingesting millions of unique privacy compliant time-stamped GPS coordinates daily from consumers’ mobile devices as they live, work and play. Our Geo-Fencing and Conversion Zone solutions set the standard for location-based marketing and measurement.
Advanced targeting capabilities give you the ability to reach your ideal consumer utilizing the most popular ad formats and video lengths. Detailed and transparent reporting gives marketers real-time feedback on video-specific performance metrics such as viewability, completion rate, mute rate and more. Beyond CTV, short form video has grown across publisher websites, mobile apps and social media.
Our audience-first display advertising solutions give marketers the ability to achieve increased performance, faster, with deeper campaign insights. Retarget website visitors or deliver ads to the right consumer at the right time utilizing our unique keyword-level behavioral targeting solutions. Reach consumers based on keywords they search or within the context of the subjects they are reading while online. Our platform allows you to bid, optimize and report on impressions and performance at a keyword-level.
Target, measure and report on social media ad campaigns. Marketers can plan and manage campaigns’ budgets as well as the performance of their social media campaigns alongside their programmatic CTV, video, display, and native campaigns. Take advantage of a single interface with comprehensive visibility into campaign performance via unified reporting. We support all targeting and measurement capabilities that exist within Facebook & Instagram.